At the end of 2021, I was introduced to this book. It popped up time and time again and many of those I mentioned it to ran out and bought a copy.
Begins with a great story of a plane somewhere over an ocean. The gauges aren't working so while the plan is still flying, it has no idea where it's going or if it has enough fuel to get there.
If you don't know where you're going, you'll never know when you get there.
The metrics of success are key! If your client has one expectation and you have another, you're going to fail! You might succeed in your book, but fail in theirs. To avoid this, get on the same page with regards to your metrics.
Here's the sample.
I will put my scorecard in a Google Sheet.
What are the 5 markers of my current business?
One of the key goals I make a pact with my clients is 1000 books. Our measure of success is to get 1000 books in the hands of readers, over the life of the book.
Authordock provides this visibility: