"You're not in the speaking business, you're in the business of marketing your speaking services." ~ James Malinchak (Millionaire speaker)
What can you do today to build credibility for yourself so others would be willing to show up and see you speak?
Simon:
When I started speaking, I had a very simple idea to share (50 Interviews). People remembered me for it. People would refer me and I was often called out as the '50 Interviews' guy. I would go anywhere to share it. It evolved into a talk I could charge for 'The 7 Distinctions of Successful Entrepreneurs' - Yep - no longer one idea, but now seven! Fast forward 8 years. The idea is still a good one, but monetizing it still the challenge.
How to transform the idea into a sustainable business model is much different than coming up with the idea. But as a speaker, I realize it's not my job to transform the idea in to a business model, but rather plant the seed of the idea in others and let it transform them.
I realize that the model worked for me, but that I can't put others into my own model, they have to create it for themselves. Enter the next one idea: "There are certain things you can only know by creating them for yourself."
The one idea is still valid: If you aren't where you want to be life, surround yourself with those who are! 50 Interviews provides a framework to do it!
Here's a great example of what I'd look to emulate: http://www.jfdperfsolutions.com/modules/info/upcoming_engagements.html
Without revealing client name, he provides a description of each talk and the benefits attendees receive:
Leading a client session focused on that organization's core competencies, business philosophy, vision, and mission.
Leading a session for the Keystone Leaders at Johnston Community College in Smithfield, NC entitled "Defining and Applying Effective Leadership"
Session on time management. We will be discussing methods to improve delegation, manage interruptions, prioritize for better results, and manage stress.
Session entitled "Thinking Differently and Smarter" at a client's cross-functional planning meeting. We will delve into areas such as dealing with change and thinking more strategically.
Facilitating a workshop entitled "Achieving Organizational Objectives" at a client's IT Leadership Conference. We will be exploring organizational effectiveness and meaningful metrics.
Session entitled "Building Effective Teams" at a client's annual leadership summit. We will focus on leading others, conversational intelligence, and getting things done.