Why do we pitch?
We pitch to enroll others in our ideas. To raise awareness.
Consider that learning to pitch is one of the most valuable skills an entrepreneur can have. We can learn a great deal from professional speakers and actors on how to make an greater impact on others and engage them.
Are you pitching to agents/publishers?
http://www.tomiadeyemi.com/blog/how-to-pitch-a-literary-agent-in-5-easy-steps
If you are doing it the same way everyone else is, will you stand out? Do something different. Be creative. Be Original.