Philosophy, Conceptual, Tactics (PCT)
A Framework/Template
If you want your reader/audience/listener to get the most from the ideas you want to convey, I recommend you adopt PCT as a template to convey your message as succinctly as possible. Only a small part of what you will deliver will be remembered. This can help improve that. Further: It provides an ideal format for speaker proposal, which when written well, can become the same copy used in the program/event brief for attendees.
Philosophy
Background & Evidence. The WHY. The unique perspective you have and how it can apply to the reader/listener.
Conceptual Tools
Examples of testing your hypothesis (expanded from your philosophy). Evidence from the real world of application (use stories).
Tactics (Actionable Steps)
Specific action steps that your audience (readers/listeners/attendees) can take to implement the ideas you share. I recommend offering a handout or website link where they can learn more. You can include links to resources, related topics, and checklists.
I learned about this framework from Oliver Burkeman. I agree with his assessment that the majority of self-help fails to deliver on all 3.
I am asking our guests on Tech Reads and our speakers at the CCWC, to provide this to help promote their session.
1. Philosophy
Your world view. This is timeless. It's the 'right' view from your perspective (POV) & unique experience. This is the basis of your work. Although it can be somewhat 'esoteric,' this is your hypothesis and the problem you set out to solve or questions you sought to answer.
Sample: The Philosophy that I'm focusing on is the title of my book It's a Game, Not a Formula. While the book is targeted at scientists working in industry, the message is applicable to anyone in their business careers, and frankly to everyone in their personal lives as well.
2. Conceptual Tools
Mental models & framework: Ways of seeing the world that translate your philosophy (as shared in item 1 above) into tangible and relatable terms others will understand. This is where we often use analogies and real-life stories. People remember stories.
These can be likened to reflections you've made in 'your lab' after you've reflected on your research, ideas and concepts. It's your opportunity to prove your hypothesis (philosophy). Ideally, you share both successful and unsuccessful examples where your hypothesis was tested in the real world.
Sample: Many of us, scientists or not, can easily get caught up in wanting to understand all the details and be very certain before we move forward, rather than focusing on the value of fast results. I interviewed over 50 successful scientists who have succeeded in industry identified common threads they share.
3. Tactics
Specific actions that attendees can take to implement the ideas you share. 3 takeaways is ideal (if you have more, try to distill the top 3).
Sample: The 'Playbook' Tactics that I teach, these three are helpful to anyone in any capacity:
1. Figure out what matters and what doesn't (Don't waste your time on things that seem important but won't matter in the end)
2. Be effective, not 'smart' (If you feel a need to show you are smart or right, this often degrades your effectiveness)
3. Decide quickly with limited data (Most of what impacts your success is what you do after you make the decision, not whether you pick the best starting point)
The Pitch (For Speakers)
Elevate your event with a speaker who seamlessly blends philosophy, conceptual thinking, and actionable tactics to deliver a thought-provoking and enriching experience. Our unique approach promises to engage, inspire, and empower audiences, making your event an unforgettable and transformative success.
As a speaker, are you looking to captivate event audiences with a compelling message that blends philosophy, mental models, and actionable tactics? Tailoring your pitch for event directors, here's how you can stand out and showcase your expertise:
Unlocking the Power of Philosophy, Conceptual Thinking, and Actionable Tactics
Part 1: Philosophy – Unveiling Unique Perspectives
In the heart of our speech lies a profound philosophy cultivated from diverse experiences and a relentless pursuit of truth. Our viewpoint is not just unique—it's a fresh lens through which to analyze complex problems and uncover innovative solutions. Embracing the esoteric, we delve into hypotheses that challenge conventional thinking and address pressing issues head-on, setting the stage for a transformative experience at your event.
Part 2: Conceptual - Bridging Philosophy with Real-World Relevance
Our conceptual framework transcends abstract concepts, translating philosophy into relatable terms that resonate with audiences. Through engaging analogies and compelling real-life narratives, we weave a tapestry of ideas that spark curiosity and inspire profound insights. By connecting the dots between theory and practice, we empower listeners to unlock their potential and embrace new ways of thinking.
Part 3: Tactics – Empowering Action and Implementation
Empower your attendees with actionable tactics and key takeaways they can implement immediately. From practical strategies, checklists, and action plans to thought-provoking exercises and assessments, we will equip attendees with the tools to navigate challenges, foster collaboration, and drive meaningful change. By offering specific actions and valuable insights, we ensure that the impact of our message extends far beyond the event, shaping lasting transformations in both personal and professional spheres.
The Pitch (For Authors)
Integrate the transformative power of the PCT Framework into your writing process and elevate your books to new heights of impact and engagement. By embracing philosophy, conceptual clarity, and actionable strategies, you can create works that resonate deeply with your audience, provoke thought, and inspire positive change. Join the ranks of visionary authors who harness the PCT Framework to craft compelling narratives that captivate minds and hearts alike.
Are you ready to infuse your writing with a powerful blend of philosophy, conceptual clarity, and actionable strategies? Consider employing the groundbreaking "PCT Framework" to structure your future books, guiding readers through a journey of profound insights and practical implementation.
Pitch for Authors: Embrace the PCT Framework for Crafting Engaging Books
Part 1: Philosophy – Crafting Unique Perspectives
Embrace the essence of the PCT Framework by establishing a philosophical foundation that reflects your distinct voice and perspective. Dive deep into your unique insights and experiences to pose compelling questions, challenge conventional wisdom, and set the stage for a transformative reading experience. This philosophical groundwork will form the bedrock upon which your narrative thrives, captivating readers with its depth and originality.
Part 2: Conceptual - Translating Ideas into Tangible Narratives
Leverage the conceptual power of the PCT Framework to translate abstract concepts into relatable terms that resonate with readers. Through engaging analogies, real-life stories, and vivid imagery, breathe life into your ideas, making them accessible and impactful. By bridging the gap between theory and practice, you can immerse your audience in a world of thought-provoking exploration and meaningful reflection.
Part 3: Tactics – Empowering Readers to Take Action
Equip your readers with actionable strategies and key takeaways they can apply in their own lives. By offering practical insights, exercises, and tools for implementation, you empower your audience to transform inspiration into action. The tactical guidance provided within the pages of your book will not only educate and entertain but also inspire lasting change and personal growth.