{{ID}} The subscriber's unique ID. {{EmailAddress}} The subscriber's email address. {{FirstName}} The subscriber's first name. {{LastName}} The subscriber's last name. Links {{UnsubscribeURL}} A link to a page where your subscriber can unsubscribe. {{WebVersionURL}} A link for your subscriber to view the email in their browser. {{RewardsURL}} A link back to EmailOctopus, required on our free plan. Earn $15 credit for every paid user you refer!
For more advanced options, see our customisation cheat sheet.