How can I automatically add subscribers from ghost cms into email octopus and start them on an automation (drip) campaign?
To automatically add subscribers from Ghost CMS into EmailOctopus and initiate them on a drip campaign, you can utilize integrations that facilitate synchronization between the two platforms. Here’s how to set this up:
Integration Methods
1. Using Zapier
Zapier allows you to create automated workflows (Zaps) that connect Ghost with EmailOctopus. Here are the key steps:
Create a Zap: Sign up for Zapier and create a new Zap.
Trigger Event: Set the trigger as "New Member in Ghost." This will activate whenever a new member subscribes on your Ghost site.
Action Event: Choose "Add/Update Subscriber in EmailOctopus" as the action. This will ensure that every new Ghost member is added to your EmailOctopus list.
Automation Campaign: To start a drip campaign, you can set up another Zap that triggers when a new subscriber is added to your EmailOctopus list, subsequently sending them a series of emails based on your predefined automation.
2. Using Integrately
Integrately offers a straightforward integration process without coding:
Sign Up: Create an account on Integrately.
Select Integrations: Choose Ghost and EmailOctopus from the available integrations.
Automate Actions: Set actions such as "Create Member in Ghost" or "Add Subscriber in EmailOctopus" based on specific triggers like new member sign-ups in Ghost[2][3].
3. Direct Integration
Ghost has an official integration with EmailOctopus that can sync subscribers:
Setup Integration: Go to the Ghost admin panel, navigate to settings, and find the integration options for EmailOctopus.
Sync Members: This integration allows you to automatically import new members from Ghost into your EmailOctopus list and can also handle unsubscribes when members are deleted from Ghost.
Automated Campaigns: Once synced, you can use EmailOctopus’s automation features to send welcome emails or onboarding sequences to new subscribers[1][3].
4. Embedded Subscription Forms
If you prefer using EmailOctopus forms directly:
Create Form: In your EmailOctopus account, create an embedded signup form.
Embed in Ghost: Add this form to your Ghost site either in specific posts or across multiple pages by editing the theme files (typically post.hbs) and inserting the HTML code[1][3].
Key Considerations
Ensure that your workflows are thoroughly tested to confirm that subscribers are correctly added and receive the intended emails.
Monitor subscriber engagement through analytics provided by both platforms to optimize your campaigns over time.
By following these methods, you can effectively automate the process of adding subscribers from Ghost CMS into EmailOctopus and initiate them on a drip campaign, enhancing your email marketing efforts.