Content is King!
Building a Content Promotion Strategy to Promote Your Message and Sell More Books!
Readers have become numb to the barrage of daily marketing. How do you rise above the noise?
Getting your book found is a matter of having the right content in the right place at the right time. The good news is that it's less these days about driving traffic to your own site and more about being visible where your target audience already exists. It's wise to choose a few platforms to master before you spread yourself too thin, but which ones produce the highest return on investment? Learn to create content that gets the clicks on high traffic sites including: Facebook, Instagram, Pinterest, Medium, Linked In, YouTube, Quora, Flickr, Huffington Post, and more.
Attendees will leave with a toolkit to amplify their marketing efforts. Some of the strategies we'll cover include:
- DIY tech tools that allow you to create professional quality photos, videos, and podcasts.
- How to post content that gets noticed.
- Submitting guest posts on high traffic sites.
- Using the tools Amazon provides to reach a new readers.
- Strategies to getting noticed offline.
- Event marketing and co-branding.
- Writing effective press releases (that actually get picked up by the media).
- Using giveaways and discounts to build your email list.
- Content beyond words: Photos, videos, and podcasts.
About the Presenter
Brian Schwartz has been a digital publishing consultant since 2009. His clients include bestselling authors and small business owners. He's the current 'Brewmaster' for TechBrew, the longest running local technology meetup on the central coast, and founder of Pubwriter.com.
Takeaways
Real World Examples (more to come!)
Action Plan & Next Steps
- Find and connect with influencers on social media!
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Bonuses
Have anything to add?
Questions
What is one thing that you learned about your craft the hard way, and what benefits have you received from it?
I've learned that consistency is key and it takes time to build momentum (and a following). My most successful clients work hard every day. The self proclaimed gurus make a their living on selling this as something that's easy to do. Sometimes you get lucky and your timing plays a large part.
Things aren't often what the seem and I'll share some insider knowledge on the call.
There isn't a single book out there that can teach you everything you need to know, nor enough time to learn it all. It takes a team and you have to take some risks. It's never too soon to start building your personal brand and you need to keep turning over rocks.
Q. Can these benefits be broadened to include marketing?
Yes.
Q. What has been your most rewarding marketing avenue, and how was it rewarding? Self? Monetary? Clients?
I've had a client sell artwork from her books that led her to getting a deal for her work to been seen on broadway. Another client gets paid to blog for a company. Many have books that led them to paid speaking gigs and workshops. For myself, I appreciate the opportunity to share what I know with people who have a shared interest.
Q. What do you associate with marketing?
Marketing is the act of generating awareness for your work to your target market (those who can benefit). It's about leveraging word of mouth for your mission, book or business and a continued effort to refine and improve on your work based on the feedback of your fans (readers, students, and colleagues). Another perspective of marketing is to see it as creating an opportunity to gain feedback from your users (readers) that helps you improve your product and fine tune your pitch.