Marketing

My aim is to market with integrity. Marketing is an inevitable part of anything worthwhile. If it's worth it to you, it's worth sharing it with others.

Marketing itself is a vital leg of any successful business. And like any leg, you must be on

It's one of the 3 legs of any business:

Strategic / Business Development 2. Marketing / Sales
Operations

I'm using this page to highlight some of the more creative ways other companies (and creatives) are using to market themselves and the products they create.

Granted, the big barrier for the intelligent consumer (and lets be honest, aren't consumers getting smarter everyday?), is that there is an immediate distrust when there is a conflict of interest. If the one telling you [fill in the blank] is so great, and they are the ones that benefit when you buy, then you have reason to be suspicions. Are they the ones getting a greater benefit?

Here are my top 'keepers' of effective marketing strategies.

Define your niche

To show you how refined a niche can get - there's a book on selling more coffee!

The please don't go offer

Mailbird offers you a 50% discount to purchase their software after you uninstall it. The discount code is DONTGO.

One Time Offer

The last purchase I made was triggered by a 'one-time' offer I received, and if you look at the way he markets his product, there's a lot you can learn.

Upselling

Email signatures

It's the reason why I pay for Gmelius. And probably the reason why I'll pay for eMail Octopus.

It's a technique that Microsoft used to grow the adoption of hotmail. How Apple uses the 'Sent from my iPhone' note at the bottom of every email.