BPQ - Brand Positioning Questionnaire

BPQ & CTAs

The beginning of a brand (or relaunch of an existing)

If you don’t know where you’re trying to get to, then it’s hard to take effective action. Don’t strive for vague goals like becoming ‘good’ at something. Take ambiguity out of the equation. — Cal Newport, So Good They Can’t Ignore You

Where do successful brands begin?

It's about striving to be the BEST at something.

What can you do with a brand?

What's the difference between a brand and a platform?

Brand.you

Whether or not you realize it, you have already branded yourself. What people know about you and the image they have of you is your brand.

I'll begin with myself. When who you are and what you do is one in the same, you are a walking brand.

Begin by thinking about those close to you.

Resources