"The Practice: Shipping Creative Work" by Seth Godin that aims to guide creative professionals in overcoming the fear and self-doubt that often prevent them from completing their work and sharing it with the world.
Godin argues that in order to achieve success as a creative professional, there must be a shift in mindset: from striving for perfection to prioritizing consistent practice and shipping (the act of releasing work into the world). He stresses the importance of embracing failure as a necessary part of the creative process and learning from it to improve future projects.
Throughout the book, Godin provides practical advice and exercises for developing better work habits, managing time, and building resilience. He also emphasizes the value of connecting with an audience, building a community around one’s work, and cultivating a meaningful sense of purpose.