Create custom ad campaigns to reach the right audience with the right message at the right time
Target a unique audience of BookBub readers
Use author targeting to reach the most engaged and relevant readers. Keep an eye on recent Featured Deals for author target inspiration!
Set your own budget for each ad campaign to limit how much you want to spend — we recommend starting with just $10-$20 for your first ad. Ads compete in a live auction, where you bid against other advertisers to reach your target readers. A higher bid makes an ad more competitive in the auction, but it also sets a higher cost for each view or click of your ad.
Tip: We display average bid ranges when you’re choosing a bid — bid higher to reach readers faster, and bid lower to keep your advertising costs down
Upload your own custom ad creative or create an image with our easy-to-use creative builder right in the ad set-up form. Use images, text, and design elements to appeal to your target audience — it might take a few tries to find an image that works, so don’t be afraid to test things out!
Tip: Try including a deal price, a quote from another author, reader reviews, popular tropes or themes from your book, or comparisons to similar books or movies.