Amazon Marketing Services
I figured the best way to convince you this is a worthwhile effort is to show you actual reports from a few clients who've already hired us to run AMS campaigns for them!
Client A - Non-fiction books to help federal job seekers
Definitely moving in the right direction. Impressions went up by over 400% !
Dec-2018
Jan-2019
However... the increase in orders (28 vs. 34) is not consistent with the dramatic increase in clicks and views (and cost of ads). What this tells me is that we've got to spend some time working on your Amazon ad copy. I'll start working on that with Kat and we'll create some google docs for you to share with your marketing person to help us craft some better copy.
Client B - Vietnam memoir
Things are definitely heading in the right direction!
Dec-2018
Jan-2019
His ranking is now very good as a result (top ten in 3 categories as of today!)
~ Brian
Signing up
Sign up via your KDP bookshelf:
You can also learn more here.
You must provide me admin/editor access to your AMS account!
If you do setup an account and hire us to assist you with setting up a campaign, you will need to add me as an admin so I can give access to my marketing coordinator. This allows us to create and manage campaigns for you. Please be sure to use my Amazon email address: brian@50interviews.com) at https://ams.amazon.com/userManagement. Here's a screenshot:
Previous Ads:
Less is more!
Character Limits: 50 for title, 150 for description
Here's a successful ad:
Title: Life Principles: and Work Text: "...invaluable guidance." - Bill Gates "Filled with such wisdom." -Arianna Huffington
Title = 25 characters. Text = 85 characters.
Compare that to these ads which have text that is too small to read - and it's less likely the shopper will take the time to read all the words. A successful ad needs to draw our attention (which tends toward a lazier/easier route):
Comments or suggestions? Please share any direct experience below.