We can't control the actions of others, only that of ourselves. Successful authors focus on the effort, not the result.
Marketing is an effort, sales a result. Focus on the effort, not the result.
The FBF (Fan Building Framework) is an valuable strategy to help you grow and maintain your fan base (your followers).
How will you engage your fans?
Most social media profiles indicate a number next to your name on your profile page to reflect your social influence.
If you add up all the likes across all your social media channels, you'll actually be able to quantify your total influence.
The more fans you have, the greater your influence is both online and off.
Below are individuals using the 'FBF' technique (which is in use by thousands of successful marketers in one form or another).
Sogyal Rinpoche/Rigpa signup page and the page subscribers see: http://glimpse.rigpa.org/
Leo Babauta has been giving his content since 2008 and has grown a huge following (over 2 million subscribers). As a result he gets paid very well to speak and offers paid online courses. Many of his books are also bestsellers.
David Wood has been building his email list for years and now has over 100,000 subscribers. As a result, he generates 5-figures every month by simply promoting the work of others who pay him a referral fee (aka affiliate fee).
Gretchen Rubin simply sends short quotes every week (which can also be tweets), which keeps herself top of mind with her subscribers.
Scott Dinsmore offers new subscribers high value to engage them right off the bat.
What are the key components?
Video Sales Letter (VSL) is an excellent strategy
Here's a good example of a compelling offer: http://www.emmaseppala.com/redeem-gift/
examples to follow
screenshot